The Google Slap (the lowering of AdWords Quality Score) is something that has affected many affiliate marketers but is still mysterious to many people. In this video, ClickBank’s Beau Blackwell shares what we’ve learned directly from Google about what affects Quality Score, why sites get slapped in the first place, and what you can do about it.
Be sure to watch Part 2 for more specifics about what can get you slapped and how to recover from it if it happens.
Here is the link to Google’s Affiliate Guidelines, referenced in the video:
https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=14844
source