On this episode of Affiliated, Thomas recalls his conversation with the CEO and Co-Founder of Sendlane, an email service provider, at Traffic & Conversion Summit where they discussed email marketing best practices for 2022.
Jimmy Kim, the CEO and co-founder of Sendlane, joined ClickBank Sr. Business Development Manager Thomas McMahon for a discussion about where email marketing is headed in the near future, the state of email marketing in the direct response space, and email marketing best practices for 2022.
Sendlane is an affiliate marketing-friendly ESP that empowers digital retailers to automate and personalize their customer communications by leveraging deep-data and behavioral-based marketing automation.
Learn more about Sendlane ▸ https://www.sendlane.com/
Listen to the full podcast ▸ https://affiliated.podbean.com/e/the-future-of-email-marketing-with-jimmy-kim-from-sendlane/
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0:00 Learn Email Marketing With ClickBank
1:06 Owning first party data is key
1:49 CTR is the “new” metric
5:38 Segment your email list thoughtfully
6:20 Unbridled email blasts are a thing of the past
12:05 Quality is more important than ever
14:49 Email marketing team structure
15:34 Recap
#emailmarketing #clickbank #sendlane
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