Molly Mahoney describes her Map to Millions strategy that she used to repurpose one video, reaching 1 million impressions and collectively generating as a business $3 million in revenue. As a bonus: she gives fantastic advice on how to be on camera.
That advice is encapsulated in the SAAVE content framework:
S – skillsets (what are you best at?)
A – appearance (how do you appear on camera?)
A – activities (include them in your content)
V – values (stand by personal values in your business)
E – things you like to eat (Brussel Sprouts. Yes or No.)
During our chat, Mahoney said you don’t have to drop your paid efforts, strong organic content strategy will actually improve your paid efforts, especially on same platform.
—-
Chapters
0:00 Intro
0:53 The map to millions
4:51 A caveat to the map to millions
7:27 The SAAVE method
—-
To learn more about Molly Mahoney and connect with her, check out her site: https://www.thepreparedperformer.com/
source
